Monday, March 10

Phil Spencer: Xbox is a really important brand for Microsoft

Director of Microsoft Games Studio has clearly expressed on rumors of sale of the brand.

Since the change of management at Microsoft, with the arrival of Satya Nadella as CEO to replace Steve Ballmer and Stephen Elop especially that of the head of the Xbox division , rumors sales industry Devices and Studios more pressing . The reputation of companies that lag behind, like a ball , the former CEO of Nokia gravedigger is not made to fix things .

It was during the SXSW14 Gaming Expo which took place this weekend in Austin, Texas, Phil Spencer , director of Microsoft Games Studio , spoke on this subject:

In terms of Microsoft's commitment , I know Satya Nadella and Stephen Elop, I know them well . I had explicit conversations with them about the commitment of Microsoft for the Xbox - they are extremely attached .

Xbox is a really important brand for Microsoft; If you think consumers , if you think about it like this in our company , Xbox is one of the favorite brands that the company owns . In the field of consoles, we are in the midst of a beautiful face and great competitive PlayStation battle, which is great for the industry. And they are extremely attached ( Nadella and Elop , Ed) that we succeed with the Xbox , which is nice to hear , right? This is something that resonates nicely when talking with teams , or when I stand before fans of the Xbox, I want to be sure they understand that we are extremely committed to this product.

It seems clear that Microsoft will not release soon its most popular brand. It would also require that the ads will be made ​​at the upcoming CES and E3 are strong enough to convince the most skeptical and finally put an end to all these rumors about the future of the brand green giant ..

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