The campaign by Microsoft for its Xbox One was abysmal, players banding to sauté the manufacturer on the general orientation of its console. But it is a program that could not be real challenge: the remuneration of the YouTubers who highlight the console.
Microsoft seems determined to exploit the power of social networks to impose his One Xbox users, and mainly the power of YouTube through a program that could do much talking.
Thus, rather than communicate she even on its console, Microsoft asked that users speak in his place and the highlight. A kind of wide campaign testimonial or feedback that Microsoft would be willing to pay for YouTube.
A recent image published on the Web by Microsoft and Machinima thus suggests that the firm would pay the YouTubers who would make the promotion of the console in their videos. A remuneration which appears to the tune of $3 per 1000 views for video concerned.
Microsoft does not really want to talk about remuneration on promotion, but rather reward those who speak of its console, a game on the Machinima words promo that does not hide that it is really: a tip who will say well of the Xbox One on YouTube.
Again, the Microsoft campaign could quickly turn against it, and we should not delay to see of YouTubers do exactly the opposite, some being already expressed by posting do not wish to make "alms from Microsoft." by lying to their Fan Community. Rest that if you see your favorite YouTube channels mention the Xbox One in the coming days, you will know certainly what will be the motivation...
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